As a business owner, you are probably already harnessing the awesome power of social media to help promote our brand.  Facebook, Twitter and Instagram, amongst others, help businesses to connect with their customers in an instantly accessible way that has never been seen before.

To remain successful, business users need to find the a way to develop their own brand personality, whilst still remaining professional and inspiring.  Just sticking up posts with a quick snap taken on your smart phone may be ok for your own personal account, but when it comes to your professional social media marketing, it is important to always show your brand in the best light possible.

Whether you use social media presence to grow your following, promote offers or to literally sell you wares, don’t let yourselves down with shoddy looking images.  Every image is a representation of your brand, and as such, should always be as perfect and professional as possible.

Here are 5 reasons why you should consider using a professional product photographer for your social media campaigns:

1. Your images will always be optimised for social media

A professional photographer will take pictures of your products, that can capture even the smallest of details. Not only will these be well lit, carefully staged and set in front of a platform friendly background, they also all be consistent with the look and feel of your brand.  Which brings us to the next point…

2. Your images will offer brand cohesion

Just as you logo helps customers to recognise your brand instantaneously, so does the way in which you present your images.  Having a consistent look and feel across all of your visual media helps to build brand cohesion, and will help your customers recognise you and your services in an instant.

3. Your images will always look much better than your competitors

It goes without saying that professional images will be clearer, sharper and far better put together than a quick snap taken on your phone.  As a business owner, it is only right that you want to be ahead of the competition at every opportunity.  Professional images will give you a definite advantage in this respect.

4. Make a positive first impression

Customers like to buy from companies that they trust. When you are just starting out, you want to build your customer base, and encourage every new visitor to think of you just as highly as they do larger brands with an established reputation.  By posting professional images, you are already making you business look bigger than it is, as well as instantly more appealing to a huge swathe of potential new customers.

5. Images invite conversation

Social media allows you to interact with your customers in real time.  Every image you post is inviting your followers to like, share and comment. Whether you receive a sea of thumbs up, or a slurry of comments, the better your images are the more likely they will become a talking point.   Every like, share or comment is the beginning of a virtual dialogue with a potential new customer.

Freshpack Photos offer professional product photography services in London and the South East.  Working along side you, we can help to develop your brand with inspiring and interesting images for your social media marketing. Call us today on 020 8799 7440 to find out more.