Today’s article aims to answer a question that we know many a packshot photographer and packshot studio will have asked before. What exactly is focus breathing? We will touch on what this term means, why it happens and the ways to avoid it. So let’s dive into...
We’re always searching for ways to improve our product photography, whether that is by learning a new technique, buying new equipment or improving existing skills. This is true across all aspects of photography including food, fashion and jewellery photography. What...
No matter where you are on your journey as a product photographer, or even if you’ve created your own packshot studio the decision on buying a new lens will often be a complicated one. There are plenty of types to choose from and then there are the different brands to...
This article may seem to go against a lot of the advice out there for a product photographer, or any other type of commercial photographer. That is because softboxes are a fantastic source of lighting and we stand by that statement but we do believe there are...
The next part in our series of photography abbreviations covers everything from understanding what a guide number is, to megapixels and pixels per inch. The world of product photography can at times, be overcomplicated and it is our goal to gradually help make the...
If you’re been searching around for tips on how to improve the styling of your photos as a product photographer or packshot studio then look no further. We’ve put together some of the best styling tips out there, based on years of experience delivering outstanding...
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