Today we’re exploring the topic of when a lens hood should be used as part of your product photography service. When buying a lens as a packshot photographer, it may well have come with one of these but often the more affordable ones don’t. This raises the question of...
For a long time, consumers viewed the megapixels (MP) on a camera as the defining characteristic and the honest answer this still happens today. However, for anyone working in product photography, such as a packshot photographer we know there is far more to the...
Today’s article aims to answer a question that we know many a packshot photographer and packshot studio will have asked before. What exactly is focus breathing? We will touch on what this term means, why it happens and the ways to avoid it. So let’s dive into...
As an experienced commercial photographer, you will understand the term negative space and may well have a strong understanding of how it can benefit you as a product photographer. However, it can sometimes go against logic or natural instinct when you’re just...
For anyone getting into product photography, the “Rule of Thirds” will be one of the main methods you learn for understanding how to compose an image. It is quite possibly the most common theory within photography and as a packshot photographer, you will certainly...
One thing that professionals working in product photography have in common with an amateur packshot photographer is the desire to improve. There are some useful articles to read, training programmes to join and coaching videos to watch but it can be difficult to know...
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