Social media is part of a digital world that is constantly changing and evolving. A product photographer or packshot studio must live and breath this digital world in order to maximise their potential as a business. Where the challenge begins is making sure we...
Today we’re exploring the topic of when a lens hood should be used as part of your product photography service. When buying a lens as a packshot photographer, it may well have come with one of these but often the more affordable ones don’t. This raises the question of...
The most popular file format that is used by product photographers and packshot studios. The JPEG file type has become the go-to option but for those new to the industry, it can be confusing to know why and when to use alternatives. Ultimately, the JPEG became the...
Today’s article aims to answer a question that we know many a packshot photographer and packshot studio will have asked before. What exactly is focus breathing? We will touch on what this term means, why it happens and the ways to avoid it. So let’s dive into...
For anyone getting into product photography, the “Rule of Thirds” will be one of the main methods you learn for understanding how to compose an image. It is quite possibly the most common theory within photography and as a packshot photographer, you will certainly...
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