When it comes to making a first impression there are no second chances which is why product photography can be the make or break for your business conversion rates. By making the effort and taking the time to create on-brand, diverse and high-quality product...
As product photographers working with many varied clients in the UK, we see plenty of packshot photography as well as creative images and techniques being used for all sorts of marketing purposes. In fact, we’ve seen enough to notice some key trends that might be...
We’ve noticed that throughout the last few years there have been many developments in the ways consumers use visual information to make purchase decisions and in the ways this is actually delivered. The key difference with e-commerce to buying real products in shops...
If you’ve designed and created your own products, the chances are you’ve already put a lot of time and effort into getting the design perfect, and hopefully you know who your target market consists of. But how can you be sure your audience gets the full...
Whilst taking a well earned break from the photography today I read an article on the Interactive Media in Retail Group’s website, and if you’re like the vast majority of our clients and run your own e-commerce site or work for a business that sells on...
We’re pleased to announce the development of a new service here at Freshpack Photo. As of this week we’ll be offering an in house product photography training package to our clients. In house training is something we do get requests for fairly regularly and as we’re...