Today we’re exploring the topic of when a lens hood should be used as part of your product photography service. When buying a lens as a packshot photographer, it may well have come with one of these but often the more affordable ones don’t. This raises the question of...
The most popular file format that is used by product photographers and packshot studios. The JPEG file type has become the go-to option but for those new to the industry, it can be confusing to know why and when to use alternatives. Ultimately, the JPEG became the...
No matter where you are on your journey as a product photographer, or even if you’ve created your own packshot studio the decision on buying a new lens will often be a complicated one. There are plenty of types to choose from and then there are the different brands to...
In the world of product photography, we often use the white balance button on a camera to select an automatic white balance or a specific measurement. Some cameras also allow for the colour temperature to be set according to your requirements. This opens up the...
Within the world of product photography, a packshot photographer is likely to need to control the appearance of depth in a shot. Whether this is a simple image of a product or a lifestyle shot outdoors with multiple subjects and props. Fundamentally, photography is...
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