E-commerce photography aims to deliver images that attract consumers to a website, product or service. As commercial photographers or e-commerce photography studios, we have a great deal of freedom in terms of what we use to achieve the best possible results. We can...
Today we’re exploring the topic of when a lens hood should be used as part of your product photography service. When buying a lens as a packshot photographer, it may well have come with one of these but often the more affordable ones don’t. This raises the question of...
The most popular file format that is used by product photographers and packshot studios. The JPEG file type has become the go-to option but for those new to the industry, it can be confusing to know why and when to use alternatives. Ultimately, the JPEG became the...
No one enjoys all the administrative tasks that come with working as a professional in product photography. One of the most time-consuming aspects is the workflow, which involves downloading and organising all images, and then finding them as required for the editing...
Today’s article aims to answer a question that we know many a packshot photographer and packshot studio will have asked before. What exactly is focus breathing? We will touch on what this term means, why it happens and the ways to avoid it. So let’s dive into...
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