There is nothing more frustrating than taking a picture, looking back on it when you get home and realise it did not turn out how you wanted it to. Post production is the act of digitally manipulating the photo after it has been taken. Professional photographers often edit an image in order to perfect it. The best photography companies London has to offer all utilise image editing software.

Stages of post production

1. First, the raw image is uploaded onto the editing software.
2. The image is cropped down to size if needed.
3. The image is cleaned up using healing, clone and patch tools.
4. If multiple images are being used they are edited to have the same colour and tones.

Different industries, different post production

The level of editing required depends on the industry the image is used for. For instance, fashion photography usually involves a heavy amount of editing such as airbrushing to make the picture look as perfect as possible. Photos used in adverting campaigns need to have all imperfections removed. This can include making sure unwanted reflections are erased and all colour is corrected. Often the backgrounds of multiple images in an ad campaign need to be identical. This can make editing the pictures a time-consuming process. The most professional product photography London has to offer will usually involve an intense amount of post production.

“Shooting Raw”

When you shoot “raw” you are taking a photo with the intention of later editing it in post production. This differs from the more professional methods of shooting where everything is done to perfection in camera with no need for fine tuning the image.

The reasons for using an image editor include correcting overexposure and underexposure, changing the white balance and adding a filter. The possibilities are endless.

If you want to find out more about post production or our photography services, contact the team at Freshpack Photo today.