Blog
Image Quality More Than Simply Megapixels
For a long time, consumers viewed the megapixels (MP) on a camera as the...
What is focus breathing in photography?
Today's article aims to answer a question that we know many a packshot...
How to Use Negative Space in Product Photography
As an experienced commercial photographer, you will understand the term...
What are bad habits to have as a photographer?
We’re always searching for ways to improve our product photography, whether...
Should I use camera settings if I am shooting in raw file format?
Modern digital cameras offer a wealth of features, functions and settings that can not only enhance your product photography but assist those who are less experienced. For those who shoot in JPEG format, it is vital to develop an understanding of these settings and...
What Is Colour Temperature and White Balance In Photography?
In the world of product photography, we often use the white balance button on a camera to select an automatic white balance or a specific measurement. Some cameras also allow for the colour temperature to be set according to your requirements. This opens up the...
How Can I Apply Different Perspective Techniques to My Product Photography?
Within the world of product photography, a packshot photographer is likely to need to control the appearance of depth in a shot. Whether this is a simple image of a product or a lifestyle shot outdoors with multiple subjects and props. Fundamentally, photography is...
What Do The Modes on A Digital Camera Mean? – Part 1
A product photographer must know their equipment and how to get the best out of it! Whether you’ve just upgraded to a brand new camera or are in the early stages of your career and want to improve your understanding, this short guide will touch on the key modes of a...
Is It Important to Have My Own Photography Style?
The world of product photography can be as formulaic or as creative as you want it to be. As a packshot photographer, the more you work on your own style and creative approach then the greater the impact your product photos can have. We always want to deliver a...
Is Video Colour Grading Different to Photo Colour Grading?
As a product photographer or packshot studio, you may be experienced in the process of colour grading your product photographs. With the growing importance of videos in terms of marketing and selling products, it is important to get to grips with video colour grading....